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Mark Kennedy's avatar

Thanks once again for throwing a spotlight on the problems that Rakuten faces. How has Rakuten been affected by the competitive tactics of Amazon?

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Rei Saito's avatar

Thank you for the comment!

Amazon is definitely a strong competitor to Rakuten, especially in logistics where Rakuten is severely struggling with keeping costs down (as discussed in the article). With that said, Rakuten's e-commerce division is still showing healthy profits and the boost it got during Covid has likely made it even more of a household name in Japan. If Rakuten was still solely an E-commerce company, I think its stock would have a much higher valuation.

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