[Stock-Analysis] MUJI (Ryohin Keikaku): Japan's Most Famous Furniture Brand Punching Below its Weight
Muji, with its parent company Ryohin Keikaku, is still lagging behinds its peers Uniqlo and Nitori, but that might make the stock more interesting to value-investors.
Disclaimer: The information in this article represents my opinions and should not be construed as personalized or individualized investment advice and are subject to change.
*This analysis was updated 2022/11/18 with new information regarding its rating
*This analysis’ data is mainly based on Muji’s financial report from FY2022 (April 2021-March 2022)
Previously, I wrote about the less known but recently more successful home-furnishing company Nitori (check out that article here). So, I thought it would only be fitting to take on the older brother of Japanese home furnishing, Muji!
Muji, or Mujirushi Ryohin (translates as “no-brand, quality goods”) as it is known in Japan, is perhaps the world’s most famous Japanese home-furnishing brand.
Muji began as a product brand of the supermarket chain The Seiyu, Ltd. in December 1980. The Mujirushi Ryōhin product range was developed to offer affordable quality products and were marketed using the slogan “Lower priced for a reason.”
Ever since its inception, Muji has carved out a distinctive design language, which is extended throughout its more than 7,000 products. Commentators have described Muji's design style as having mundanity, being "no-frills", being "minimalist", and "Bauhaus-style".
Muji product design, and brand identity, is based around the selection of materials, streamlined manufacturing processes, and minimal packaging. Muji products have a limited color range and are displayed on shelves with minimal packaging, displaying only functional product information and a price tag.
This has helped Muji differentiate itself and today the company’s products are often sold at a premium to competitors like IKEA and Nitori.
🤩 = Perfect
🙂 = Good
😑 = Acceptable
😖 = Bad