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[Stock Analysis] Mizuno (TYO: 8022) - How Can a World-Famous Sports Brand be this Cheap?
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[Stock Analysis] Mizuno (TYO: 8022) - How Can a World-Famous Sports Brand be this Cheap?

Is this overlooked sports brand poised for a significant comeback, or is its affordability a sign of waning popularity?

Rei Saito's avatar
Rei Saito
Oct 02, 2023
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KonichiValue Japan
KonichiValue Japan
[Stock Analysis] Mizuno (TYO: 8022) - How Can a World-Famous Sports Brand be this Cheap?
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Disclaimer: The information in this stock-analysis represents my opinions and should not be construed as personalized or individualized investment advice, and are subject to change

Summary:

  • Mizuno, a longstanding Japanese sports brand, is at a potential turning point.

  • Despite a history of excellence, digitalization challenges and lack of casual appeal led to diminished market share.

  • In contrast to Mizuno's incredible growth in the past years, its low P/E suggests undervaluation, and financial health remains robust.

  • New product introductions show potential for capturing a larger market share, possibly competing head-to-head with Nike and Asics.

Table of Content

  1. Company Overview

  2. Competitive Moats (Why Mizuno Stands Out)

  3. Valuation, Financial Health & Dividends

  4. Potential & Risks

  5. KonichiValue Score

  6. Conclusion

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