Mizuno (TYO 8022): How Can a World-Famous Sports Brand be this Cheap?

Is this overlooked sports brand poised for a significant comeback, or is its affordability a sign of waning popularity?

Disclaimer: The information in this stock-analysis represents my opinions and should not be construed as personalized or individualized investment advice, and are subject to change

Summary:

• Mizuno, a longstanding Japanese sports brand, is at a potential turning point.

• Despite a history of excellence, digitalization challenges and lack of casual appeal led to diminished market share.

• In contrast to Mizuno's incredible growth in the past years, its low P/E suggests undervaluation, and financial health remains robust.

• New product introductions show potential for capturing a larger market share, possibly competing head-to-head with Nike and Asics.

Table of Content

1. Company Overview

2. Competitive Moats (Why Mizuno Stands Out)

3. Valuation, Financial Health & Dividends

4. Potential & Risks

5. KonichiValue Score

6. Conclusion